What is it people love about the iPhone? Well there seem to be a number of factors, but the most common seem to revolve around it being stylish with a premium build, it being part of the Apple brand (ie: the "cool", "must have" factor associated with it), it being intuitive and easy-to-use, and the fact that because Apple engineers the hardware and software to be optimised efficiently and to work seamlessly from top-to-bottom; that whole "it just works" mantra. This sort of thing is tough to argue with, because most of it is true.
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